Holiday Wish List: Business Books to Significantly Grow Your Business – Part 3
This is the third and final post of a three-part series about books that marketing and product management executives should internalize to create seriously successful products and services. If you have not read the first or second articles in the series, you can do so here. Inbound MarketingGet Found Using Google, Social Media, and Blogs By Brian Halligan and Dharmesh Shah How will these ideas help you?What percentage of your purchases over the last year came from telemarketers, product email asking you to take a demo, or advertising? If you are like most business people and consumers, it is a relatively small percentage. You get your information from search engines, bloggers (or online journalist) that you trust, and recommendations shared by friends. For most organizations over the past 5 years, the facts support the notion that you are wasting your company’s time and money by following the same interruption-based marketing plan that you and your competitors have spent your budgets on for years. Inbound Marketing provides the rules and game plan to purposefully get found by qualified customers by consistently producing original, insightful, and helpful content that your target audiences will consume, follow, and share. Example: Whole Foods Market’s website gets thousands of views every day by the exact market they are trying to reach. Compare the website traffic of Whole Foods, whose inbound strategy positions them as a resource for their customers, with that...
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