Was Santa a Marketing Innovator? One could argue that when the Macy’s Santa in Miracle on 34th Street pointed Macy’s customers toward other department stores when Macy’s didn’t have the gifts they...
Read MoreThis is the third and final post of a three-part series about books that marketing and product management executives should internalize to create seriously successful products and services. If you have not read the first or...
Read MoreAs the end of the year approaches and we spend our evenings hopping from one holiday party to another, you and the other executives at your organization are finalizing the plan for improving upon 2010 next year. To help both get...
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