231+ Business and Technology Predictions for 2011

You have probably seen at least a few articles outlining business trends and predictions for 2011. I’m not going to add to the noise by finding another way to rephrase ‘cloud computing is going big this year’. However, I suspect that marketing and product management executives will find value in the trends in the predictions that business minds across the Internet have laid out. Before Your Drive Into the 2011 Predictions Just as product management professionals consume lots of data from multiple sources, marketing and strategy executives should review all of these trends before taking their business, product, or marketing in a new direction. Why? In the same way, a product manager should not set the product roadmap based on one customer conversation, executives should not jump on a trend based on one or two articles (I’ve witnessed this and it is very sad for the entire company and takes years to correct). Just as the data coming from surveys and customer interviews is often conflicting, the following data is full on contradictions. Marketing automation will get a wake up call AND Marketing automation will see explosive growth Companies will put more money into social media AND Companies will cut their social media spend HTML 5 will overtake Flash AND HTML 5 will not be ready for prime time Content is king in 2011 AND Inbound marketing will remain the best kept secret in...

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