When I have lead product management teams at technology companies, I made it clear to the rest of the marketing team that my job was to make a product that markets itself. I told the sales team that my job was to make them rich....
Read MoreYou have probably seen at least a few articles outlining business trends and predictions for 2011. I’m not going to add to the noise by finding another way to rephrase ‘cloud computing is going big this year’....
Read MoreThis is the second part of a three-part series about three books that can help you significantly improve your business’s performance. Read the first article. Purple CowTransform Your Business by Being Remarkable By Seth...
Read MoreThe long Thanksgiving weekend is an excellent time to refresh you business brain by both not thinking about the projects you have on your plate and catching up on the thought-leadership taking place outside the walls of your...
Read MoreMany business leaders approach questions of growth, revenue opportunities, and customer acquisition from the perspective of “Why would customers not choose us?”. Many product managers plan their...
Read MoreI love seeing product management done well. The following concept could not be more simple… You buy the bag. You fill the bag with stuff you don’t want. When you are done filling the bag, the bag is taken away....
Read MoreThink about the ingredients that drive a product’s success in the marketplace. Salespeople sell on pain and/or pleasure (“With this product, you won’t have to work weekends to manually enter...
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